We are already in the 21st century but we still cannot drive a flying car or travel to the space at any moment. We have not met aliens yet and we still eat the same food that human beings have eaten during the pasts centuries. It is appropiate to say that we have not changed as much as we imagined some years ago but it does not mean that we do not have changed at all.
The use of Internet is widely spread all around the world and we find difficult to remember those times when we used to buy the newspaper in the morning to read the news that happened the previous day or even earlier. We continually mix online and offline situations and we do not even distinguish them. In many aspects online world is getting stronger and making us forget other ways of living.
As a consecuence of this situation online marketing is now growing and growing while traditional marketing seems to be in its worst times. And we say seems because we are sure that traditional marketing is still on fire as online marketing is taking it as its basis even though it is changing many things, and also because tradicional marketing is getting better by using some of the foundations of the online world.
One of the premises of this new marketing is that companies should focus on what their clients demand, that companies should listen more and talk less, that people are looking for new and good content. If we transfer this situation to traditional marketing we find out that the content that we can offer is presented as television and radio advertisements and, mainly, as promotional devices.
Promotional devices are the way in which companies show how they are, what they offer, which are their values and how they give people what they are looking for. And custom USB is the perfect example.
Google Cloud, Dropbox, WeTranfer… all these platforms where people can keep their documents and share photos will never completely replace an USB. This small device that people can keep wherever they want with lots of information on it and that can be used even in places without Internet coverage is one of the most valued objects for people. When companies customize them with their colours, their logo or with an unique image and form they will also get to the peoples’ hearts. Giving such an useful and funny present may be one of the best marketing campaigns ever.
And you? How do you want your custom USB?